A friend of mine posted this video to social media the other day.  He’s not vegan as far as I know, but he is into philosophy, so I imagine he thought that this was an interesting social experiment.  It’s a candid camera style prank that was staged in a supermarket in Brazil.  I found it fascinating, so I shared it with Chris.  His reaction to it was so well-articulated, and he’s given me permission to share it with you.  Watch the video first, then read his response below.

“This is actually incredible. It was made as a joke obviously but it’s possibly one of the best pieces of vegan activism you could come up with. This is exactly what you’re eating. It doesn’t make it any less awful just because you don’t see it. Everyone is spitting it out of their mouths, and it’s like… yes! exactly!”

I’d love to hear your thoughts.  How do you think you would have reacted if you had been one of the targets of this prank?